What Is Local Digital Presence Management?
Local Digital Presence Management is the control of all digital information relating to a business’ physical and service area locations across interactive media channels. Simply put, it’s a data set composed of all the places where information exists about a particular business location online including:
Our solution provides the ability to review, update and manage critical business information in one easy-to-use dashboard across all of these channels. Global Citations Network.
Why Is Local Digital Presence Management Important?
Consumers are increasingly using their mobile devices to search for a business and make a quick buying decisions. In fact, 85 percent of consumers who use mobile devices follow up with a phone call, while 80 percent walk into a location with a specific action in mind.
Having a business’ online data—or NAP (name, address, phone number)—consistent across all media channels lends itself to a healthy local ecosystem, which in turn, improves the business’ local visibility.
Failure to manage a business’ Local Digital Presence could result in missing major segments of their target consumers.